Posts filed under ‘Audio’
Three Big BtoB Trends. Three Great Podcasts.
Three of Trendspeak’s most popular podcasts also happen to relate to three of the biggest trends impacting BtoB today. We thought we’d put them in one place to make them easier to find. What are the three big trends? Well, you’ve probably guessed them already: the economy, the environment, and technology/new media.
Some of ABI’s thought leaders talk about how BtoB companies can ride these trends to become more successful.
Alan Isacson talks about growing BtoB even during a down turn. Read the original post here.
Tim Colbert speaks about ABI’s SustainabilityDriver program. Read the original post here.
Rudy Winklhofer speaks about Web 2.0 and BtoB. Read the orignal post here.
Audio: Position Value Not Cost
Simona Georgescu talks about positioning a company’s unique value proposition. She stresses that a company needs to do more than talk about lowering costs.
Interphex and the Economy
Much of the reporting today from Interphex (listen to all of the podcasts from Interphex here) has referenced the economy. We’ve had a huge response to these casts and we’ll continue to post them. For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at:
Audio: Components and Services Fair Well At Interphex
Jen Sprance reports that companies promoting components and services are seeing traction at the show due to the slow economy:
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Audio: Now Is the Time to Launch
Simona Georgescu reports on why now is the right time to get the word out on a new product or service at Interphex and beyond:
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Audio: Jumpstart Launched at Interphex
Alan Isacson, president of ABI, speaks about jump starting new products and services in the Life Sciences in a three step program. ABI is launching the program this week and will be posting more information on its website. In the meantime, if you’re interested in learning more, email Simona at simona@abipr.com
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Audio: The Benefits of Flexibility
Daniel Sorrell, reporting from Interphex 09, speaks about promoting the value of flexibility and the need for life science companies to promote its benefits over technology features.
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Audio: Interphex Begins
ABI is reporting on trends in the life sciences from Interphex ’09 in NYC this week.
Here’s the first podcast from ABI’s Life Sciences Director Jennifer Sprance.
AUDIOCASTS FROM INTERPHEX 09
INTERPHEX is an important international tradeshow covering the Life Sciences. ABI’s Life Science team will be there working with clients and the media. But they’re also going to take time out to report on many of the trends they’re seeing at the show. We’ll post those audiocasts here on Trendspeak. It should be an opportunity to see how the Life Science market is reacting to the economy as well as to growth trends in medicine. Anything you think they should cover? We’d love to hear your comments below!
Listen to the audiocasts here: Link
From ABI’s press release:
Agency Will Report on Trends & Opportunities from Show Floor
ABI announces that it will report via audiocasts from INTERPHEX ’09 (March 17 – 19 in New York City). Representatives from the business-to-business marketing public relations agency will speak about trends at the show and how companies are communicating new products and services. The audiocasts will be posted on www.abipr.com and www.trendspeak.com as well as on the agency’s YouTube Channel ABIMarketingPR (http://www.youtube.com/ABIMarketingPR).
“Strategically communicating the business value of new products, services, and expertise is vital in the Life Sciences,” said Jennifer Sprance, ABI’s Global Director of Life Sciences. “We will be providing perspectives on trends affecting the industry and reporting on how companies are acting on those trends. We will also be offering strategies that companies can use to discover opportunities in the life sciences marketplace.”
INTERPHEX (www.interphex.com) focuses on technology, education, and sourcing of products and services that drive scientific innovation for the Life Sciences from drug development to market.
ABI focuses exclusively on BtoB marketing public relations for a wide range of businesses. It has a particular focus on the Life Sciences, helping suppliers to pharmaceutical and medical device companies all over the world grow their businesses with strategic communications programs. ABI works with these businesses from its offices in New York, London, and Singapore.
Audio: BtoB Packaging Outlook 09
Alan Isacson, president of ABI, and Chris Lyons, publisher of Package Design Magazine, discuss the big issues facing BtoB packaging in 09. Packaging is an industry that touches on so many different areas: consumer behaviors, the economy, the environment, supply chain, safety — you name it.
Alan and Chris also offer advice on marketing during the tough times, some common BtoB pitfalls, and some of the issues uniqe to the packaging industry. Both also discuss opportunities with new communication technologies.
