Comments on: The Real Business Value of Social Media http://abitest.wordpress.com/2009/10/19/the-real-business-value-of-social-media/ Strategies for Growing BtoB Mon, 09 May 2011 12:05:23 +0000 hourly 1 http://wordpress.com/ By: Social media tools align with b-to-b sector « Trendspeak http://abitest.wordpress.com/2009/10/19/the-real-business-value-of-social-media/#comment-411 Mon, 09 May 2011 12:05:23 +0000 http://trendspeak.com/?p=429#comment-411 [...] it’s due to lack of understanding of the value of social media, which results in fewer allocated resources. Higher-ups in b-to-b organizations don’t [...]

]]> By: The Social Media Bandwagon: Presence vs. Strategy « Trendspeak http://abitest.wordpress.com/2009/10/19/the-real-business-value-of-social-media/#comment-236 Mon, 18 Oct 2010 12:29:57 +0000 http://trendspeak.com/?p=429#comment-236 [...] entirely accustomed to using it, social media is nonetheless increasingly expected to be part of a communications strategy. And so they get to work – boldly going where almost everyone else has already gone before. They [...]

]]> By: ileaneb http://abitest.wordpress.com/2009/10/19/the-real-business-value-of-social-media/#comment-173 Mon, 19 Oct 2009 22:10:46 +0000 http://trendspeak.com/?p=429#comment-173 Hi Trendspeak,
First let me say that I love the look of this blog and I’m surprised to see that it is a WordPress.com blog.

I started my personal blog 3 months ago and quickly realized how the use of social media can have a huge impact on traffic to my blog.

On the other hand, I work for a non-profit publisher of technical books, that hasn’t been able to figure out how to capitalize on the use of social media – put it this way, the organization hasn’t found it’s “voice” yet. And I think that it will be a struggle given the nature of our business which is primarily BtoB.

Reading this post helps reinforce how vital it is to have a presence in this arena.

Thanks for the post, I will share it with others at the organization.

@Ileane

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