The Real Business Value of Social Media
October 19, 2009 at 6:24 pm ABI marketing public relations 3 comments
Social media is of rapidly increasing importance as a marketing vehicle – and it’s not only for consumer product companies. In fact, a recent survey published in B-to-B Magazine by the Association of National Advertisers found that 57% of BtoB marketers surveyed said they are now using social media channels, up from just 15% in 2007.
But social media can do more than just ensure that your company is part of the conversation. It can also help you can achieve tangible business value, which can make the time and budget investment a bit easier to swallow.
Key benefits from a well-executed social media strategy include:
• Generating a larger volume of results in search engine queries relevant terms;
• Decreasing the competition’s search engine ranking;
• Gathering market knowledge through access to a constant stream of opinions and reviews of products and brands (similar to an ongoing focus group);
Further, a solid social media strategy can build credibility for your company through the communications of its executives and help reach a broader range of target audiences who may utilize your product or service in the future.
Entry filed under: B2B Public Relations, New Media. Tags: b2b, Marketing, Public Relations, seo, social media, web 2.0.
1.
ileaneb | October 19, 2009 at 10:10 pm
Hi Trendspeak,
First let me say that I love the look of this blog and I’m surprised to see that it is a WordPress.com blog.
I started my personal blog 3 months ago and quickly realized how the use of social media can have a huge impact on traffic to my blog.
On the other hand, I work for a non-profit publisher of technical books, that hasn’t been able to figure out how to capitalize on the use of social media – put it this way, the organization hasn’t found it’s “voice” yet. And I think that it will be a struggle given the nature of our business which is primarily BtoB.
Reading this post helps reinforce how vital it is to have a presence in this arena.
Thanks for the post, I will share it with others at the organization.
@Ileane
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