Seven Marketing Mistakes to Avoid to Grow Sales.
July 15, 2009 at 4:06 pm James Krouse 1 comment
From Alan Isacson, president of ABI Marketing Public Relations comes Seven Marketing Mistakes to Avoid to Grow Sales. Good solid advice for BtoB companies doing whatever they can to gain an edge. In this economy, it’s easy to through up your hands and blame a lack of sales on the recession, but there is business out there to be one. Avoiding mistakes is a good first step…
From the first tip:
1. Avoid Promoting Technology
Of course it’s important to launch new technology; however, to succeed it’s critical to market the value of the innovation to potential users rather than the technology itself. In the late 1990Ís many technology companies promoted “robust innovations” without explaining how users could benefit from applying these new products. The focus was primarily on how the new technology worked, rather than promoting how business could significantly reduce cost and increase output, which translate to tremendous savings.
Read the full text here: Seven Marketing Mistakes to Avoid to Grow Sales
Entry filed under: Positioning / Messaging, PR, Public Relations. Tags: avoid, grow, Marketing, mistakes, PR, Public Relations, sales, seven, strategies, tips.
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