ABI’s Thought Leadership Resource
July 1, 2009 at 6:07 pm James Krouse Leave a comment
Looking for some great ideas to enhance sales and marketing? ABI’s Thought Leadership page has several good articles that look at sales and marketing as a combined effort. Offering strategies and pointing out pitfalls, ABI’s articles look at the unique circumstances that BtoB companies face. Particularly today, companies tend to rely on technology to communicate a message and leave sales teams out of the loop. Conversely, many sales people look at marketing as a lead machine that’s broken without considering how they could actually be making the entire system better.
From one of the articles:
It’s Business 101: Marketing and Sales are the two forces that drive business; whether itÍs a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…
Read more at ABI’s Thought Leadership Page
Entry filed under: Advertising, B2B Public Relations, Closing the Loop, Decommodification, Economy, Positioning / Messaging, PR, Public Relations, Recession. Tags: BtoB, knowledge, leadership, leads, Marketing, Public Relations, resource, sales, selling, thought.
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