By: Sustainability: to Promote or Not to Promote? « Trendspeak

Sustainability: to Promote or Not to Promote? « Trendspeak — Tue, 07 Sep 2010 12:47:47 +0000

[...] In B2B communications, however, there can be significant benefits to communicating sustainability efforts. Expanding concern for the environment, and pressures filtering through the entire supply chain are creating a need for companies to communicate sustainability efforts to shift brand image in a greener direction. [...]

Comments on: First Steps: Communicating BtoB Green

By: Sustainability: to Promote or Not to Promote? « Trendspeak