ABI Launches Videocasts

ABI announces a new media tool for BtoB companies to cost-effectively communicate the business value of a product or service. Videocasts use still images, CAD drawings, and video clips combined with an audio track – all in video format – to explain the key features and benefits of intricate technology in a fast, easy way.

First Steps: Communicating BtoB Green

A master plan is a good idea in business, but sometimes you just need to take the first few steps.  At a conference this Spring, Alan Isacson and Tim Colbert conducted a workshop on avoiding  pitfalls and creating business opportunities through green initiatives.  Part of this presentation focused just on the first steps need to launch a green initiative.  One of these first steps is “Overcoming Fear”.

It’s good sound advice for green initiatives and, in fact, any initiative.  Although caution is definitely a good thing in many cases, it can also paralyze an organization.   Addressing concerns, but moving forward is necessary to getting something done. The problem with BtoB marketing is  that doing nothing or doing very little is often an option because the culture of organizations is usually focused on sales and manufacturing.  But doing nothing or doing something halfway will not communicate value turns innovation into commodities.

Here’s an excerpt from their presentation:

Three Big BtoB Trends. Three Great Podcasts.

Three of Trendspeak’s most popular podcasts also happen to relate to three of the biggest trends impacting BtoB today.  We thought we’d put them in one place to make them easier to find.  What are the three big trends?  Well, you’ve probably guessed them already: the economy, the environment, and technology/new media.

Some of ABI’s thought leaders talk about how BtoB companies can ride these trends to become more successful.

Alan Isacson talks about growing BtoB even during a down turn.  Read the original post here.

Tim Colbert speaks about ABI’s SustainabilityDriver program.  Read the original post here.

Rudy Winklhofer speaks about Web 2.0 and BtoB.  Read the orignal post here.