New LinkedIn Group: Growing BtoB Sales During the Recession

There’s a new group on Linkedin called Growing BtoB Sales During the Recession. The group allows BtoBers to share ideas among themselves to help building sales even in the tough times.   If you’re a LinkedIn member just search for the group and join. If not, we’d encourage you to join LinkedIn. It’s free and an easy way to connect with colleagues as well as potential partners.

So how is BtoB different than other arenas of marketing and sales? For starters, BtoB tends to be more long-term investment oriented. There is also more potential to decommodify a product or service. Articulating value, however, is vital. This group offers some solutions and give you an opportunity to pose questions, cite challenges that you face, and get answers.