The New Shape of Breakfast

Following recent trends toward sustainability through the downgauging of corrugated packages, Kellogg recently announced that it has embarked on a six-month test of a new cereal box design. The revamped design is the biggest box change in over a half a century and will grace store shelves in the Detroit area. The new box holds the same amount of product with less packaging and what the company touts as a “more consumer-friendly and space saving box.”

If consumers embrace the new shape of this American staple, the company is set to literally change the shape of the industry. What do you think of the new shape?

From AdAge:

CHICAGO (AdAge.com) — Kellogg Co. is testing a “space-saving” cereal-box design that it predicts will redefine the cereal aisle. The new box, which is being tested in Detroit, represents the package-foods company’s biggest box tweak since the 1950s. According to Kellogg, consumers and retailers want to save room in pantries and on store shelves.

(Link)

Here’s a related post: Brands Evolve But Does B2B (Link)  This evolution in packaging shows that there is plenty of opportunity for B2B companies to push brands to innovate.

Advertisement