Audio: BtoB Packaging Outlook 09
January 23, 2009 at 6:12 pm James Krouse Leave a comment
Alan Isacson, president of ABI, and Chris Lyons, publisher of Package Design Magazine, discuss the big issues facing BtoB packaging in 09. Packaging is an industry that touches on so many different areas: consumer behaviors, the economy, the environment, supply chain, safety — you name it.
Alan and Chris also offer advice on marketing during the tough times, some common BtoB pitfalls, and some of the issues uniqe to the packaging industry. Both also discuss opportunities with new communication technologies.
Entry filed under: Audio, B2B Public Relations, Economy, Environment, PR, Public Relations. Tags: .
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