BtoB Megatrends Report Download

From the Economist Intelligence Unit, here is a list of the top ten megatrends in B2B marketing. Thought leadership coming on top, integrated marketing becoming the norm, and emerging market taking the center stage all falls into our expectations; but B2B purchasing decisions becoming more complex, and the ROI obsession are also catching our attention.

Of course, the economy is going to have a huge impact on all of these trends, but what’s interesting is that this is a big leap for most BtoB companies.  Time was that price, price, and price where the megatrends for BtoB and marketing was seen as a personal relationship with purchasing.  Today, BtoB marketers know that building a strong case for business value is important.  That’s why topics like Thought Leadership come out so strong in this report.  Making that case takes time and effort.  The path to a strong ROI may not be a straight one.  Your customers need to see you as a strong leader in your field and partner in navigating what could be a difficult path ahead.

You can down load the full report here (3.2 MB): Link