Video: Changing Landscape of Media

This video from FORA.TV is a genuine debate on the changing landscape of media from some pretty heavy hitters.  The BtoB angle here is that this is beginning to impact the way that we communicate as well.  While focusing on content as entertainment might be where we are now, isn’t it possible for BtoB users to begin sharing views and reviews more easily online?  Right now, BtoB really tries to control how its user experiences.  We tend to keep this a closed loop between sales and customer.  After all, you don’t want someone ranting about a new machine because of some installation problems, right?  Well, that ship may have already left the harbor.  Users are already free to create that forum themselves — it’s just that most don’t have the time or inclination to do it right now.  Isn’t this an opportunity?

Engaging users with their own generated content is a way to gain attention and also create a sense of community among your core customers.  Watch the video for the potential downsides that more traditional media types bring up — and then listen for all the opportunities.  Are there downsides to engaging users and inviting them to participate in an online forum — but the upsides are far greater.

Click on the image above to launch the player.  It’s a long video be chapters are marked for quicker viewing.

Here are the participants:

• Christopher DeWolfe is the co-founder and CEO of MySpace.com, the popular social networking website and “next generation portal.”
• For more than four decades, Michael Eisner has been a leader in the entertainment industry and is currently the host of CNBC’s “”Conversations with Michael Eisner.”
• Dan Glickman became chairman and CEO of the Motion Picture Association of America in 2004.Prior to that, he was director of the Institute of Politics at Harvard University’s John F. Kennedy School of Government.
• Jerry Murdock is a Managing Director and the co-founder of Insight Venture Partners. Since Insight’s inception in 1995, he has played a leading role in defining the company’s investment strategy and has been primarily responsible for the development of many of the firm’s portfolio investments.

Aspen Institute
Aspen, CO
Jul 6th, 2007

Changing the Media Landscape: What Makes Audience and Community with discussants Chris Sacca, Chris DeWolfe, Daniel Glickman. Jerry Murdock moderates the discussion.

Some of the most inspired and provocative thinkers, writers, artists, business people, teachers and other leaders drawn from myriad fields and from across the country and around the world all gathered in a single place – to teach, speak, lead, question, and answer at the 2006 Aspen Ideas Festival. Throughout the week, they all interacted with an audience of thoughtful people who stepped back from their day-to-day routines to delve deeply into a world of ideas, thought, and discussion.