Audio: Casting Live from PackExpo 08

All this week, we’re featuring podcasts from PackExpo 08, one of the world’s largest packaging shows held in Chicago this year from November 9 – 13.  You can listen to the first podcast, from Jennifer Sprance who talks about how the economic climate is impacting business at the show.

From ABI’s press release:

New York (November 10, 2008) – “How to drive business in tough economies” is the timely emphasis of a podcast series delivered by senior executives from ABI, the leading BtoB marketing public relations firm.  The podcasts will feature insights and ideas on how to strategically discover business opportunities in challenging cycles.  ABI will be podcasting from Pack Expo 2008, the largest packaging show in the Americas taking place now in Chicago (November 9-13).

“Companies up and down the packaging supply chain are looking for ways to differentiate themselves, their products, and their services in this recession,” says Alan B. Isacson, president, ABI. “Our podcasts will offer insights on how to out-distance competition, gain traction and build relationships with high level decision makers, strategically communicate business value and accelerate sales.”

Listen to an interview with Alan on the challenges of marketing in a down turn here:

For its nearly 30 years of exclusive focus on BtoB, ABI has developed tactics and strategies to help manufacturers overcome commodification, communicate benefits over features, and reach key specifiers.  ABI will use this unique experience to create insightful podcasts from North America’s largest packaging show.

For more information about ABI, please visit www.abipr.com.