The Graying of Green… And How to Stop It

By Yulia Tribrat

While common sense tells us that sustainability is far from a fad, marketing industry experts point to widespread “green fatigue” among many of the nation’s consumers. Put simply, today’s jaded consumers have been bombarded by green messages for so long they’re beginning to have a lessened effect.

But there are ways to get beyond the “green noise” and build your brand’s equity, extend messages about sustainability practices and still come out on top.

Here are just a few…

http://adage.com/cmostrategy/article?article_id=130411

Yulia Tribrat is an Account Associate in the London office of ABI marketing public relations.

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