Audio: ABI at Packaging Sustainability Forum

Tim Colbert, director at ABI, is attending the Sustainability Packaging Forum in Denver this week.  He’ll be sending podcasts from the forum all week.

Denver, CO  (September 9, 2008) –  Packaging Professionals attending the Sustainable Packaging Forum (Sept 9 – 11 in Denver) will learn more about a new service that helps effectively communicate sustainable practices up and down the supply chain to differentiate products and build business.  The new service, called Sustainability Driver^TM, is from BtoB marketing public relations firm ABI which will be exhibiting at the forum. For more information on the service visit www.sustainabilitydriver.com.

“This new service is ideal for companies working in the packaging industry,” says Tim Colbert, director at ABI who will attend the event.  Colbert will post reports live from the conference at www.trendspeak.com.  “Companies up and down the packaging supply chain have positive green initiatives that can help them differentiate their products or services.  Sustainability Driver^TM helps ensure that they are communicating their full benefits, targeting decision makers, and realizing a business return on their green investment.”

ABI has worked in the packaging industry for nearly 30 years.  Working with some of the industry’s top leaders, the marketing public relations agency has helped companies communicate business value, differentiate brands, and launch groundbreaking technologies.

“Our extensive experience in packaging combined with our expertise in sustainability communication gives us unique insight into this powerful trend,” says Colbert.  “We’re happy to be part of this forum and look forward to contributing to the conversation on this important issue here in Denver.”

Read the full release here: Link