Audio: ABI Launches New Sustainability Driver Program
September 4, 2008 at 1:40 pm James Krouse 2 comments
ABI has launched a new service that lets BtoB companies promote their sustainable practices. The services will help companies both identify green initiatives as well as develop strategies to promote them through the supply chain.
Tim Colbert, a director at ABI, talks about the programs benefits and ABI’s experience working with BtoB green initiatives.
Listen to a previous interview with Elisabeth King on BtoB green initiatives here: Link
From the press release:
ABI, the leader in business-to-business marketing public relations, announces Sustainability Driver™, a new program that helps BtoB companies effectively communicate sustainable initiatives and realize positive business results from green practices. For more information, BtoB visit www.sustainabilitydriver.com.
Sustainability Driver™ consists of a strategic four-stage discovery and communication process: 1) Assessment Workshop, 2) Competitive Landscape Overview, 3) Analysis and Results Presentation, and 4) Integrated Sustainability Driver Communication Plan.
Sustainability Driver™ will enable BtoB companies to effectively communicate benefits such as lean manufacturing and operations, sustainable materials, reduced shipping costs, and improved energy savings to high-level decision makers.
Sustainability Driver™ will help identify and position sustainability benefits and create strategic messaging to help business fuel relationships with key customers and prospects. ABI will also develop a focused Sustainability Driver™ communication program to discover opportunities and drive sales.
For its nearly 30 years of exclusive focus on BtoB, ABI has developed tactics and strategies to help manufacturers overcome commodification, communicate benefits over features, and reach key specifiers. ABI has used this unique experience to create Sustainability Driver™ especially for BtoB companies.
“In BtoB we have always focused on business benefits and sustainability is no different,” says Isacson. “Right now we are working with companies to identify what is unique about their sustainable practices and how to most effectively communicate the business value so they can discover opportunities and grow market share.”
Read the press release here: Link
Visit the website here: Link
Entry filed under: Audio, B2B Public Relations, Branding, Environment, New Media, Positioning / Messaging, Public Relations, Uncategorized. Tags: .
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