If you build it and they come… will you be ready?

The recent launch (and concurrent NYT story) of Internet search start-up Cuil (pronounced “cool”) was quite a production. Unfortunately for the new search engine, there were problems… the site had frequent outages during its first days of use and returned wildly inconsistent search results on common word searches.

How do we know?

While the mainstream media came out with a strong David v. Goliath storyline to paint the new search engine in glowing terms, bloggers from across the blogosphere chimed in with thoughts of their own, in the end causing the neophyte tech property to take a defensive posture towards New Media sources while only in their first week on the Web.

While this doesn’t come as a surprise, it is a further illustration of the growing importance of New Media – and their need to be courted – and accounted for.

Read the full PRWeek story here: Link

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