Twitter it and they will come

While you may have never heard of Twitter, the latest craze in social networking, you soon will! The service, which allows people to microblog using text messages of up to 140 characters each, is the next big thing. And as is usually the case, marketers are catching on…

From a storyin PRWeek:

“Knowing full well that media doesn’t cover who won contests, unless you won the power ball, it was not a story angle,” said Kristyn Wilson, media relations manager at MediaSource. “The premier in London could be a story but nothing the entertainment shows would pick up on.”

Instead, the team turned to Twitter in order to direct blogger attention, a strong media target for the brand, by tasking the contest winner with “tweeting” her journey overseas.

This story highlights the opportunities that new media presents to marketing beyond traditional ways of communicating.  Knowing that the media wouldn’t cover something, didn’t stop the company from pursuing its strategy.  It’s not to say that the media is irrelevant — it’s just that there are more ways than ever of communicating to decision makers.

Twitter may not be used by everyone today but cell phones weren’t that widely used even 10 years ago.  Same with email and high speed connection speeds.  Today they’re all wide spread.  Many of the Web2.0 technologies will be the same…and Twitter may be one of them
Read the full article here: Link

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