Old, Rich, and New-Media Savvy

When billionaire octogenarian T. Boone Pickens, ranked by Forbes as the 117th-richest person in America, takes his campaign for U.S. energy independence online through myriad social-media sites like myspace and youtube, one begins to realize that the term “New-Media” is quickly becoming a misnomer. Perhaps “Media” or “Business as Usual” is a more appropriate moniker.

The opportunities to increase B-to-B marketshare, sales, and brand-value through all of these communication vehicles continue to expand.

Yo, T.B. – Friend me!

From the WSJ Blog:

This morning, Mr. Pickens launched a publicity offensive for his “Pickens Plan,” a call for energy independence that includes greater reliance on wind power. So far, the publicity has included traditional elements, such as a lengthy story in USA Today and an appearance on CNBC’s “Squawk Box” this morning. But visitors to www.pickensplan.com, the Web site dedicated to promoting the oilman’s ideas, will find an effort to tap a different energy source: social networking.

Read the full story here: Link

There’s also a video from Picken’s which, while it hasn’t spread like wild-fire, does show what can be done with the medium. You can view it here: