Archive for June, 2008
Got Milk?
Here’s something new and different that we don’t often consider in B-To-B communications but holds real-world implications: Consumer Response.
The New York Times featured a story on consumer response to new milk packaging. The article details the experience at Sam’s Club of newly redesigned milk-packaging which is better for the environment, reduces shipping and crating costs, and ensures fresher milk arrives in-store faster. So what’s not to like? According to many customers it is difficult to pour. (more…)
ABI Named A Top Agency by B2B Magazine
B2B Magzine’s list of top agencies in 2008 includes ABI Marketing Public Relations. From the press release:
ABI, a global BtoB marketing public relations firm, was recently named in BtoB Magazine’s Top Agencies for 2008. (more…)
Who Invented the Mountain Bike?
Good question…the answer is no one. Charles Leadbeater talks about how innovation doesn’t always happen from the top down. Leadbeater’s message applies to B2B just as much as the consumer economy…maybe more so. B2B should listen to ideas “flowing back up the pipeline” from consumers, but should also listen to these ideas coming from throughout the supply chain. (more…)
Audio Q&A: B2B and Web 2.0
Think that podcasts, blogs, and social networks are just for you teenager? The truth is that there is a huge potential for these tools to be leveraged in the B2B environment. Rudy Winklhofer, ABI’s global creative director speaks about some of the opportunities and pitfalls for B2B companies looking to move beyond their website into web 2.0.
Email Marketing
Email newsletters appear to be the next logical evolution of the paper newsletter…and many companies have employed them. However, the technology behind them is already taking the next step. Using blog technology and RSS feeds, people can receive small bites of information that can be more effective in communicating with customers, prospects or even employees. (more…)
