Webisodes and B2B

There are a growing number of entertaining webisodes from B2B and B2C companies that are popping up on places like Youtube and companies websites. But lets call them what they are: commercials. The web takes the sting out of producing a commercial because you don’t have to buy airtime. This changes the dynamic of traditional commercials:

1.) Viewers are not watching something else on TV and inadvertently exposed to your commercial.
2.) Viewers can promote your spot themselves with email or word-of-mouth.
3.) Viewers can more easily choose simply not to view your video.