Seth Godin on Sliced Bread

Actually, Godin doesn’t spend much time speaking about sliced bread in this video, but the idea is a really attention getter: no one paid attention to sliced bread when it first came out. It took wonder making it something special before the idea really took off. Godin uses examples mostly from the consumer economy to talk about how ‘normal products for normal people’ is a risky idea these days. The problem is that people have more choices and less time to make those choices.