Trend Watching Web Site

Trendwatching.com is a useful resource for gaining insight into consumer trends.  They do a monthly briefing with quirky titles like Free Love,  Pink Profits, and (Still) Made Here.   Why are we featuring a consumer trends website on a BtoB marketing site?  Because a.) some of the same tactics apply and b.) it is useful to keep in touch with your customers.The monthly briefings are in depth and insightful.  The site also features a presentation service if you need to drive the point home to a customer or even internally.The site is produced by a firm selling consulting services:

“Our clients include marketing managers, researchers, heads of innovation, entrepreneurs, planners, and other trend obsessed professionals in more than 50 countries.”  

So it also shows how offering yourself as an information resource can help sell up to more extensive information. (Link) 

Video: Your Inbox As A Marketing Tool?

Love it or hate it, email is here to stay. In most B2B environments it is a way to communicate with teams, quickly get back to customers, check with sales, and approve the latest version of that press release that needs to be done for the trade show that starts Monday.But managing email rather than it managing you could be one of the most powerful marketing moves you make.Merlin Mann from 43folders.com explains how.