Audio Q&A: BtoB Green
January 29, 2008 at 2:26 pm James Krouse 2 comments
Care for the environment, sustainability, green practices, reducing your carbon foot print….there are probably a hundred ways of talking about issues related to reducing our impact on the planet. This has traditionally been a consumer issue with most business happy to follow the buying habits at the retail level. However, rising fuel costs, a push back from retailers and an overall drive for efficiency in manufacturing and logistics have made green a BtoB issue.In this audio Q&A, Elisabeth King, managing director of ABI Europe, talks about her outlook on B2B green issues and how companies can leverage their efforts to decommodify products and drive business.
Entry filed under: Audio, Decommodification, Positioning / Messaging, PR, Public Relations. Tags: btob pr green, Green marketing, green pr, Public Relations.
1. Audio: ABI Launches New Sustainability Driver Program « Trendspeak | September 4, 2008 at 1:41 pm
[...] Listen to a previous interview with Elisabeth King on BtoB green initiatives here: Link [...]
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I know it sounds crazy but this reminded me of Abraham Lincoln’s: “Everybody likes a compliment.”