Audio Q&A: BtoB Green

Care for the environment, sustainability, green practices, reducing your carbon foot print….there are probably a hundred ways of talking about issues related to reducing our impact on the planet.

The Rise of Alternative Marketing

The continued fragmentation of the media industry and rapid increase in the types of vehicles consulted for information are making it increasingly difficult for companies to connect with their customers. With the waning of print media and the weakening impact of television advertisement, alternative marketing vehicles are rising in popularity. Alternative marketing, also known as word-of-mouth or guerrilla marketing, among other names, uses innovative approaches to reach consumers with creative tactics.