One Plus One Equals Three? A New Way to Brand

While walking through your favorite market you may notice a popular new trend emerging. Consumer product companies have begun to pair familiar corresponding brands into one enhanced product. Consumer Product Goods companies are utilizing the strength of two popular products to not only build their brand and increase sales, but to ultimately build and strengthen strategic partnerships in the increasingly competitive consumer marketplace. Co-branding marries two consumer brand promises into one superbrand, allowing the marrying corporate initiatives for the good of the consumer. But from a B2B perspective, what’s good for the goose is also good for the gander! Co-branding not only increases profitability, but allows companies to create a new product without an excessive (and expensive) R&D process. The trend comes down to decreasing costs and increasing consumer appeal– in the end, everyone wins!SOURCE: Akron Beacon-Journal