The Sustainable Divide

The Washington Post recently published an article about Maryland-based Honest Tea. The company addresses sustainability from all angles, from company-purchased bicycles for employees to mulching unused tea leaves. But one area the company is still attempting to tackle is sustainability in packaging. In an attempt to make their packaging more sustainable, the company has switched from glass to PET bottles and, in some instances, a flexible pouch. This is a great example of the vast difference in sustainability definitions. While Honest Tea sees PET as more sustainable than glass, 360 Degree Vodka touts their product as more sustainable than others because of their glass packaging. This discrepancy marks a clear opportunity for the packaging industry to clearly define sustainability for the benefit of the industry, consumers and the earth.

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