B2B Environmental Opportunities and Pitfalls
November 15, 2007 at 5:43 pm James Krouse 1 comment
Today American Public Media’s Marketplace featured a story about cosmetics manufacturer and retailer Lush. Lush has a policy of minimizing or completely eliminating packaging. The program presents both sides of the story interviewing marketing professor Patrick Barwise who defends packaging as preserving product quality and as a marketing tool. From a B2B perspective, this story shows the opportunities…and pitfalls…of growing concern for the environment. The story touches on everything that is important to the B2B world: supply chain, materials, and process innovation.
Read a transcript and listen to the story (Link)
Entry filed under: B2B Public Relations, Environment. Tags: b2b, cosmetics, packaging, PR.
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