Is the End in Sight for the Book and Magazine?
September 24, 2007 at 10:21 pm jsprance 1 comment
Recent news of Amazon’s impending launch of electronic book technology strengthens the notion that the future of marketing public relations is online, or more precisely, on screen.
Amazon.com’s Kindle is geared to debut in October and will be able to wirelessly connect to e-book stores on Amazon’s site. Busy executives on the road will be able to use the device to access books and periodicals without connecting to a computer. An interactive device, the Kindle will also allow users to take notes on content they read or search the Internet for additional information.
Advances like this and others in Internet and mobile communications technology are making it easier for the public to get information on the go, anytime, anywhere. Online vehicles are quickly becoming the preferred sources for information and more and more trade and business magazines are producing online versions. The Kindle and other technologies are simply making it easier to access this content from the road.
From a marketing public relations standpoint, as more and more people turn to the Internet for news, the need for online publicity will continue to soar. Businesses must continue to populate the World Wide Web with company news and key messaging to boost brand awareness, build a path to their websites and spur sales-building interaction with prospects.
Read the NY Times article [Link]
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spinj6pr | October 24, 2007 at 6:54 pm
The concept of the E book has been around for awhile, but the real question is will paper and virutal books co-exist or will the e book/magazine/newspaper wipe out paper completely? I don’t know if people will ever be able to set aside bookshelves in place of hard drives containing their favorite books/magazines. But then again I am still part of a generation that has grown up with the paper, maybe this is the transitional generation waiting for the next generation to tell us that paper is out of style, the same way I look at my parents record collection and snicker at their inferiority sometimes.