Packaging and the Cola Brand Wars

We all know packaging can play an enormous role in attracting consumers’ attention and selling products. But in a country of 1.3 billion with a booming economy, the competition for market share has just been taken to a whole new level.  Pepsi is selling its product in red cans, traditionally Coke’s color.  The move touted as a support for the Olympic games, but The Wall Street Journal points out that it may be an iconoclastic move to prevent Coke from securing the legendary status it has in the US.

Read more in at WSJ.com China’s Pepsi Drinkers Are Seeing Red… Cans (Link)