Free Webinar on Communicating Green

Communicating an environmental message is usually something that most companies dodge completely or take a very defensive stance on. From a B2B perspective, the environment should really be woven into an overall benefits-base message. Using less energy usually costs less money.

There is a free webinar next week on communicating a green message from the Business Development Institute and PR Newswire:

 

The green movement is more than just the latest trend. Aside from global warming, political and economic realities are forcing our nation to embrace cleaner energy and other green initiatives. Companies and organizations are asking themselves how they participate in the movement. Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing the corporate communicator and marketer.

How are leading organizations embracing the green movement?
What are specific examples and case studies that demonstrate how companies communicate and participate in the green movement?
What’s the business case for going green?
How does my company go green authentically without being perceived as “jumping on the bandwagon”?
What resources are available to my company to help go green?

Speakers
» Deb Berlin, Director of Marketing, U.S. EPA Climate Leaders
» Steve Etzler, Founder and CEO, Business Development Institute
» Bart Feder, President & CEO, The FeedRoom
» Adrienne Garland, Vice President Marketing, PR Newswire Association LLC
» Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazines
» Jim Hartzfeld, Managing Director, InterfaceRAISE & Past Charman, U.S. Green Building Council
» Mona Astra Liss, USA Corporate Public Relations, IKEA
» Usha Raghavacha, Escape Hybrid Marketing Manager, Ford Motor Company
» Linda Recupero, EVP Public Affairs, HSBC USA
The reduced rate to attend this conference is $155.00. But luckily PR Newswire and MultiVu will be offering a FREE Webcast of “Green Communications – the Case Studies.”

Register here: (Link)