The Difference Between Feature and Benefits Based Marketing

When anything involves technology (and let’s face it, EVERYTHING involves technology) knowing the difference between features and benefits is important. To a certain extent, features, or how something works, can help differentiate a product. But often, in the realm of B2B, these features dominate marketing. Here are two examples from software companies that targeting the video editing/enhancement market. I won’t say these are two competitors, but they are targeting the same market. One focuses only on the benefits of their product and the other on features. Just imagine you are looking for a tool that can help you improve the quality of video production and cut budget. Which video accomplishes that most successfully. Hint: it’s the one that you’ll probably watch all of…